MCP works directly with the principal client to develop all marketing plans, sales objectives and account specific programs. Within this capacity, MCP also maintains experience, knowledge and expertise with regards to the following:

Logistics:

  • Mass merchandising, Food, Drug, Cosmetics, Club Stores, Convenience, Gas Bars, Dollar Stores
  • Warehousing (all billing, invoicing, reports, lot tracking, etc)
  • Shipping (Importing into and distribution across Canada)
  • Inventory Management

Account Management (Sales/Promotions):

  • Secure shelf listings, seasonal programs, etc.
  • Co-op Negotiations
  • In-store Advertising and Promotional Support programs

Canadian Regulatory Liaison

MCP holds the following licenses:

  • Health Canada Drug Establishment License (DEL) as an Importer for Drug Products
  • Health Canada Medical Device Establishment License (MDEL) as an Importer for Medical Devices
  • Health Canada Natural Health Products Site License (SL) as an Importer for NHPs
  • Longstanding relationship with trusted consultants - experts on government and industry regulatory requirements
  • Execution of Drug Identification Number (DIN), Natural Health Product (NHP)
  • Packaging (Bilingual Layouts)

Private Label

MCP supplies Private Label items to all major mass retailers in Canada, currently supplying the following categories:

  • OTC
  • Oral Care
  • Dental Accessories
  • Razors & Shaving Systems
  • Personal Thermometers
  • Medicated Bath

Please contact us for more information.

Marketing / Media

MCP are experienced and ready to develop:

  • In-house marketing materials for trade support programs
  • Promotional support in partnership with principal marketing departments
  • Marketing & Sales materials (creation, translation & "Canadian-izing" existing)
  • Point of Sale / Displays - sourcing, purchasing, development
  • Develop, execute and quantify marketing & promotional plans.
  • Direct Mail / Sampling programs

With larger scale projects where outsourcing is required, MCP has established relationships with media agencies of all sizes. We are well equipped to act as liaison and facilitator of:

  • Packaging design and adaptation.
  • Consumer Media Campaigns - Print, TV, Radio, Online
  • Advertisement production
  • Public Relations Campaigns
  • Billboard advertising on high traffic websites
  • Contest tie-ins
  • Guerrilla marketing targeting specific demographics
 

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