MCP/Trilogy, Inc., is a full service national distributor. MCP/Trilogy, Inc. provides sales, marketing and brand strategy development, focusing on the Canadian Drug, Mass, Food, and Convenience distribution channels.

MCP/Trilogy, Inc. offers a broad range of services tailored to the specific needs of each strategic partner or client. MCP/Trilogy, Inc. can provide services as a full-line distributor or as a sales management agency. MCP/Trilogy, Inc. provides strategic planning as well as marketing and product development services.

The experience and extensive relationships of the principals and associates of MCP/Trilogy, Inc. is one of our key assets. With over 100 years of combined experience, MCP/Trilogy, Inc. offers significant expertise and knowledge in the Canadian Health & Beauty, OTC industry.

MCP/Trilogy, Inc. maintains a complete national sales network encouraging a healthy and productive relationship between the principals and retail accounts. Such an effective relationship can be directly attributed to the years of experience with which MCP/Trilogy, Inc. has proudly built its foundation.

MCP/Trilogy, Inc. works directly with the principal to develop all marketing plans, sales objectives and account specific programs for the Canadian marketplace. Within this, MCP/Trilogy, Inc. also maintains experience, knowledge and expertise with regards to the following:

* Mass merchandising, Food, Drug, Cosmetics, Club Stores, Convenience, Gas Bars, Dollar Stores
* Warehousing (all billing, invoicing, reports, etc)
* Shipping (Importing, and distribution across Canada)
* Inventory Management
* Co-op Negotiations
* Packaging (Bilingual Layouts)
* Advertising and Promotional Support
* Point of Sale materials/Displays
* Drug Identification Number (DIN) Execution
* Liaison with government and industry regulators
* Private Label Products

Unlike master brokers, MCP/Trilogy, Inc. creates plans and makes decisions with the "Big Picture" in mind, on behalf of the principal. This avoids commission split, house account and communication conflicts.
MCP/Trilogy, Inc. provides in-house marketing to develop trade support programs, promotional support to work with principal marketing departments, and acts as a liaison with industry and government regulators.

Through a non-equity relationship with a leading marketing and promotions agency, MCP/Trilogy, Inc. provides packaging design and adaptation, as well as develops and implements consumer media campaigns.

Case #1 - A national contest and on-air program with MuchMusic was developed and implemented for the profitable Back-to-School period.

Case #2 - A targeted sampling and consumer awareness campaign was implemented in conjunction with the Lilith Fair Concert Tour.

Essentially, MCP/Trilogy, Inc. has the capability to offer prospective companies the option of a full turnkey operation.