MCP/Trilogy, Inc. is a full service national distributor providing sales,
marketing and brand strategy development, focusing on the
Canadian Drug, Mass, Food and Convenience distribution channels.

MCP is proud to join the Canadian Breast Cancer Foundation family of corporate partners with a special
pink ribbon packaging for Lypsyl Cherry single and twin pack! Many Lypsyl lip balms will additionally be marked
with the pink ribbon in support of the cause. MCP has pledged a $50,000 commitment to benefit the
Foundation in their quest to creating a future without breast cancer.

 

MCP/Trilogy, Inc., is a full service national distributor. MCP/Trilogy, Inc. provides sales, marketing and brand strategy development, focusing on the Canadian Drug, Mass, Food, and Convenience distribution channels.

MCP/Trilogy, Inc. offers a broad range of services tailored to the specific needs of each strategic partner or client. MCP/Trilogy, Inc. can provide services as a full-line distributor or as a sales management agency. MCP/Trilogy, Inc. provides strategic planning as well as marketing and product development services.

The experience and extensive relationships of the principals and associates of MCP/Trilogy, Inc. is one of our key assets. With over 100 years of combined experience, MCP/Trilogy, Inc. offers significant expertise and knowledge in the Canadian Health & Beauty, OTC industry.

MCP/Trilogy, Inc. maintains a complete national sales network encouraging a healthy and productive relationship between the principals and retail accounts. Such an effective relationship can be directly attributed to the years of experience with which MCP/Trilogy, Inc. has proudly built its foundation.

MCP/Trilogy, Inc. works directly with the principal to develop all marketing plans, sales objectives and account specific programs for the Canadian marketplace. Within this, MCP/Trilogy, Inc. also maintains experience, knowledge and expertise with regards to the following:

* Mass merchandising, Food, Drug, Cosmetics, Club Stores, Convenience, Gas Bars, Dollar Stores
* Warehousing (all billing, invoicing, reports, etc)
* Shipping (Importing, and distribution across Canada)
* Inventory Management
* Co-op Negotiations
* Packaging (Bilingual Layouts)
* Advertising and Promotional Support
* Point of Sale materials/Displays
* Drug Identification Number (DIN) Execution
* Liaison with government and industry regulators
* Private Label Products

Unlike master brokers, MCP/Trilogy, Inc. creates plans and makes decisions with the "Big Picture" in mind, on behalf of the principal. This avoids commission split, house account and communication conflicts.
MCP/Trilogy, Inc. provides in-house marketing to develop trade support programs, promotional support to work with principal marketing departments, and acts as a liaison with industry and government regulators.

Through a non-equity relationship with a leading marketing and promotions agency, MCP/Trilogy, Inc. provides packaging design and adaptation, as well as develops and implements consumer media campaigns.

Case #1 - A national contest and on-air program with MuchMusic was developed and implemented for the profitable Back-to-School period.

Case #2 - A targeted sampling and consumer awareness campaign was implemented in conjunction with the Lilith Fair Concert Tour.

Essentially, MCP/Trilogy, Inc. has the capability to offer prospective companies the option of a full turnkey operation.

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